FAIRFIELD, Conn. — New Englanders unfamiliar with the process of “sugaring” might be put in mind of a maple syrup operation somewhere in the Vermont woods.
But the technique — the center of a new business in Fairfield — is actually a beauty treatment to remove unwanted body hair.
Celeste Body Sugaring had its grand opening Wednesday with a curious First Selectman Michael Tetreau and State Rep. Laura Devlin stopping by the Post Road shop to learn more about the treatment.
Owner Alda Membrino said she first tried her hand at sugaring in her native Brazil and found she really enjoyed the process, which involves smoothing a sugar paste on skin and gently flicking it off, removing hair along the way.
“It’s not rocket science, but you have to have the skill,” said Membrino, who has done sugaring, waxing and hair in spas in Middlebury, as well as Texas and Brazil.
Membrino will use only organic and fair trade sugar paste and organic supplies, including the gloves clients will use to exfoliate their skin at home after treatments. Clients who do their “home maintenance” are rewarded with silky smooth skin with no ingrown hairs, she said.
Choosing the location for her new business was easy as many of her customers who traveled to Middlebury for treatments live along the coast from Norwalk to Milford.
Choosing a name also was easy. About three-and-half years ago, Membrino’s daughter gave birth to her granddaughter, Mila Celeste.
“Celeste means ‘coming from heaven,’” Membrino said. “I thought that’s perfect.”
Celeste Body Sugaring offers a full range of facial and body work, from eyebrows, lips, arms and bikini sugaring for women to ears, nostrils and full chests for men.
At Wednesday’s opening, Membrino, who is trained and certified by Alexandria Professionals, showed Tetreau and Devlin the process in a Youtube video her son made of her work.
“I can’t wait to come try it,” Devlin said.
Tetreau didn’t commit to a session, but he did say he would publicize the shop on the town’s Facebook page.
“We’re business friendly,” he said. “I will talk it up among my friends.”
Celeste Body Sugaring is at 1891-B Post Road, Fairfield. For more information, visit www.celestebodysugaring.com .
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