BNC Branches To Rebrand As Bankwell Of Fairfield, Add Drive-Up Windows

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President and CEO Peyton R. Patterson announces the rebranding of banks in New Canaan, Stamford and Fairfield during a press conference Friday.
President and CEO Peyton R. Patterson announces the rebranding of banks in New Canaan, Stamford and Fairfield during a press conference Friday. Photo Credit: Tom Renner
The new logo for Bankwell.
The new logo for Bankwell.

NEW CANAAN, Conn. -- A number of local banks in New Canaan, Fairfield, Wilton and Stamford will be rebranded and come together under the new name of Bankwell, BNC Financial Group announced Friday.   

BNC Financial Group is the holding company of the Bank of New Canaan, Bank of Fairfield and Stamford First Bank and is acquiring The Wilton Bank later this year. 

Under the rebranding, the company plans to retain its local appeal by adding the town name to its branches, such as Bankwell of New Canaan. The new holding company will also change its name in September to Bankwell Financial Group.

The bank also plans to add branches in Norwalk and Stamford in 2014, President and CEO Peyton R. Patterson said. And the Bank of Fairfield will relocate its two branches to buildings with drive-up service. 

The new name will better capture what makes the bank unique and bring consistency to its branch locations as well as it products and services, Patterson said.

“We’re not like other banks,’’ she said. “We don’t think your choices should be limited to two wildly different extremes: either the small bank that doesn’t have the range of products and services you need, or the cold and impersonal giant that has no idea who you are or what you need.

"We see the world through your eyes, and know that you want great products, advice you can trust, and personalized service all in one place. That’s what we deliver, without compromise.”

Patterson came to the BNC Financial Group last year after working for NewAlliance in New Haven. In a little less than a year, the group has launched a state-of-the art mobile and online banking platform, launched a new cash management service, expanded its mortgage products and will introduce wealth management this fall.

Employees at the branches will not be affected by the changes. “This is a reaffirmation of what we’ve always done,’’ Patterson said. “We’re a growing company.”

The bank provides volunteering, mentoring and financial support to more than 150 local organizations, including those involved in the arts, health and human services, and education. In addition, many management, staff, directors and advisory board members take active roles within local not-for-profit organizations. Patterson said  the community commitment will stay the same.

“The fact that we’re local informs everything we do,” she said. “It guides our values and decision-making, as well as where we choose to make investments and how we manage risk. It is the foundation upon which this bank has been built, and we’re proud of our legacy.” 

BNC Financial Group has $625 million in assets. It also has a loan production office in Bridgeport.

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