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The app lets fans can take a selfie with Ronaldo then share it on various social media platforms. It is available on the Apple App and Google Play stores and costs $1.99 to download, with a portion of worldwide proceeds of every download going to Save the Children.
“I am thrilled to launch this app to engage with my fans in a new way,” said Ronaldo. “From the very beginning, I knew that I wanted this app to support a charitable cause I believe in. I have been involved with Save the Children for several years now and knew they were the best partner for this app. As a father and Global Artist Ambassador for Save the Children, I am committed to working towards giving all children a better and brighter future.”
In the app, fans can select from among 68 photos of Ronaldo in different outfits and poses – in a tux, holding the European Golden Boot, singing karaoke, to name a few – and scroll through 39 filters to apply to their selfies. New photos will be made available through in-app purchases for 99 cents each which also aid Save the Children.
In 2015 alone, Save the Children helped 185 million children through its global work in 120 countries. Cristiano Ronaldo was named a Global Artist Ambassador for Save the Children in January 2013. With over 230 million followers on social media, he regularly uses his platforms to shine a spotlight on the most pressing needs of children around the globe.
“We are so grateful to Cristiano Ronaldo for this new partnership and the work he has done in bringing attention to children’s issues around the world,” said Carolyn Miles, president and chief executive officer of Save the Children. “Together, this partnership and the power of social media can have an incredible impact on children globally, opening the door to learning and other opportunities to put them on the path to reach their full potential.”
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