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The pre-concert event will be held on Friday, Oct. 3, from 4 to 6 p.m. It is designed to raise awareness of the negative consequences of binge drinking and is focused around activities before a concert that evening by the Eli Young Band.
During the LessThanUThink pre-concert event, student team members will hand out souvenirs to students consisting of bandanas and water bottles. While the team members give away the items, they will be informing concert attendees about the unfavorable effects of the risky social trend of binge drinking.
The slogan “U think you can make it to the concert, and you could three drinks ago,” serves as a reminder to students about the effects of binge drinking and encourages them to make smart decisions before attending the concert.
”I am excited to help with the LTUT campaign again in hopes that we can reach more of our student body,” said Nicole Trommelen, LTUT Student Leader and member of the Wellness Education and Empowerment Team (S.W.E.E.T.) at SHU. "This year we have a large freshman class, so I am looking forward to the opportunity to get even more students actively involved. We hope that LTUT will raise awareness of the dangers of binge drinking and will provide students with the information they need to stay safe."
LTUT was created by advertising and public relations students at The University of Alabama and addresses the national problem of college-age binge drinking for the 2009 National Student Advertising Competition, hosted by The Foundation for Advancing Alcohol and Responsibility and the American Advertising Federation.
LTUT is directed at college students, to increase awareness of the negative outcomes of binge drinking and motivate students to make responsible decisions when consuming alcohol.
To learn more about the progression of SHU’s campaign, follow LTUT on Twitter @LTUThink and on Instagram at #LTUTSHU.
For additional Sacred Heart University information, visit www.sacredheart.edu.
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